Craig Parks

About Myself

Customer Success Leader at Oracle

Currently VP of Value Engineering at Oracle, leading customer value and post-sales transformation across the Open Technologies Sales Global Business Unit. Across 35+ years I have built service, support, and sales organizations that scale from pre-revenue to over half a billion dollars in revenue — at Oracle, CentralSquare Technologies, PowWow Mobile, Bromium, BMC Software, InterVision, XenSource, Marimba, and Tivoli. Exceeded every performance goal directing customer success, pre-sales, professional services, education, and support at both mature companies and startups.

A creative and hands-on leader with the experience and skills to grow revenue, increase profitability, acquire customers, and deliver world-class customer experiences — with a working command of modern AI that I apply across the business.

35+ Years in Technology Leadership

9 VP & Director Roles Held

$500M+ Revenue Organizations Built & Scaled

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Expertise

Core competencies developed across 35+ years leading customer-facing organizations.

Leadership & Strategy

Leadership
Strategic Planning & Forecasting
Creative Problem Solving
Cross-Team Collaboration
Solution Implementation

Customer Success

Customer Journey Mapping
New Customer Onboarding
Customer Adoption & Retention
Customer Satisfaction & NPS
Customer Education

Revenue & Growth

Sales
Key Account Management
Up-Sell / Cross-Sell
New Business Generation
Partner & Channel Development
Strategic Alliances

Technical Services

Professional Services
Customer Support
SaaS / PaaS / IaaS / Cloud
Pre-Sales Engineering

Leading with AI

I pursue new techniques, models, and tooling and put them to work where they earn their keep — driving revenue, lifting customer retention, running services organizations more efficiently, and getting from insight to action faster.

Drive Revenue

Faster pricing analysis
Account enrichment and segmentation
Pipeline and forecast visibility
Clearer account strategy

Lift Retention

Per-account context and meeting prep
Earlier signals of renewal risk
Clearer customer communication
Faster response to customer needs

Run Services Better

Cleaner briefings from messy data
Sales and delivery alignment
Faster field enablement
Better decisions, made earlier

Drive Efficiency

Purpose-built tools for real workflows
Automating repetitive work
Automated reports and dashboards
Email and calendar automation

Experience

Previous Positions Held

Oracle

VP, Value Engineering
Open Technologies Sales GBU

CentralSquare Technologies

Head of Customer Transformation

PowWow Mobile

VP, Customer Success

Bromium

VP, Customer Success

BMC Software

Sr. Director, Global Center of Excellence

InterVision Systems

VP, Customer Services and Operations

XenSource

VP, Customer Services and Operations

Marimba

VP, Customer Services

Tivoli Systems

Director, Systems Engineering

References

I have had the privilege to work with some remarkable people. Here are a few things they have shared about our time together.

"Operations, process, organizing & planning is the heart of this man. Leading, mentoring, building teams, winning is what energizes him. He always advocates and leads by example by doing the right thing. I have been very fortunate to work with Craig. I wouldn't hesitate for a second to work with him again."

Kawal Gandhi

CTO

"Craig is a very intelligent and committed professional who can be counted on to get the job done no matter the obstacles. He is constantly looking for ways to improve products, processes, and service to customers."

Johnny Ola

Managing Director

"I was impressed with Craig's capabilities at Marimba where he combined amazing business and technical skills to support a complex product with a heavy services component."

Peter Blum

Group Product Manager

"Craig was not only a leader, but a mentor as well. Craig possesses a great blend of technical, sales, and marketing knowledge with a keen sense of business acumen."